Social Responsibility Statement

We are an independent equal opportunities employer serving our own niche clothing brand based in the United Kingdom. We are categorically not associated with, support or condone any individuals or groups with any extremist, prejudicial, exclusionary beliefs or anti-democratic views or ideology whatsoever.

We have done our research very carefully and duly acknowledge that throughout history some domestic, military and political organisations have abused elements of the Nordic culture; particularly with the mis-representation of the traditional runic alphabet and ancient Nordic practices for their own abhorrent purposes. To us this is purely coincidental and in no way reflects our own vision…to offer carefully selected fantastic quality clothing with a ‘Viking feel’ to all persons who appreciate popular Viking culture regardless of race, colour, heritage or creed.

For completeness – it is our company’s absolute responsibility and heartfelt pledge to disengage and report any communication, comment or clear association with any such person or group to the authorities where appropriate…and we certainly won’t be selling them our fantastic clothing!